Aurora
I branded a festival from scratch, designing posters, wristbands, tickets, merch, and web pages. Drawing inspiration from festivals like Coachella, I explored fonts, colors, and created an aurora-inspired gradient. My favorite part was bringing the Northern Lights to life on the poster, experimenting with headline placements and dot illustrations.
Final Thoughts
Bringing this festival concept to life was an exciting process, from developing the brand identity to designing each deliverable. I especially loved creating the aurora-inspired visuals and incorporating them across the poster and supporting materials to reflect the Northern Lights theme. Balancing playful design with cohesive branding across web, print, and merchandise challenged me to think more strategically and strengthened my understanding of consistency in large-scale event design.Credits
Designer: Julia BiordiInstructor: Paul Sheriff
Tyler School of Art and Architecture