Maliboost
This branding and packaging project focused on designing cans, a carrier, and collateral for the energy drink brand Maliboost. Inspired by 1960s–70s hippie and coastal California vibes, moodboards guided exploration of colors, patterns, typefaces, and regional influences. The final design features a groovy pattern, vibrant palette, and floral details.
Final Thoughts
This project pushed me to navigate many creative directions, often returning to my initial moodboard to explore new possibilities. Experimenting with patterns and colors helped me capture the essence of Maliboost, while refining each element strengthened my skills in brand identity and intentional design decisions.
Credits
Designer: Julia Biordi
Instructor: Paul Sheriff
Tyler School of Art and Architecture