Giulia
I created a design sprint for an Italian liquor brand, starting with a moodboard to explore typography, imagery, colors, and flavors. Working under a tight timeline, I quickly experimented with layouts and finalized the design. I especially enjoyed naming the flavors—like Goccia Di Sole, Fragola Fresca, and Fiore Di Arancia—drawing inspiration from different Italian regions, and tying the brand name, Giulia, to my own.
Final Thoughts
This packaging design sprint was a fast-paced and rewarding experience that challenged me to build a cohesive brand identity for a specialty beverage. I loved experimenting with fonts, colors, and imagery while drawing flavor inspiration from different regions of Italy. Working within a tight timeframe pushed me to make clear, intentional design decisions, strengthening my ability to quickly develop a consistent and effective branding system.